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News - 02.24.14

Communications ÜBER Alles

Expectations for Communications are growing annually within AEC firms. In addition to more traditional marketing communications such as newsletters, communications increasingly includes media relations, social media, blogs, and internal communications. However, blogs, tweets, posts, and pitches must be content-driven and tailored to the intended audience. How is the best way to manage this for your firm? How do you have time to do it?  What can or should you outsource? Join our own Kirsten Sibilia and three other distinguished panelists for a conversation on May 1 at this year’s SMPS ÜBER Conference in Atlantic City, NJ. These industry leaders bring a variety of perspectives: an in-house Communications Director leads a dedicated team for a mid-size firm with an international practice; a Marketing Principal of a small firm who juggles doing business development, marketing, and communications with a small team; a Communications Consultant who works with small, medium and large firms who outsource their needs; and the Editor of a leading design magazine who is on the receiving end of our pitches and tweets – and also generating his own.

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